entreventure
entreventure
[branding + marketing + media ]
EmpiHER Feb Cover.png

 
ALI CRAIG EMPIHER MAGAZINE
 

CLASSIC DIGITAL FLIP ISSUE V

EDITOR'S LOVE NOTE

Do you love your business?

Do you love your clients, your brand, your staff, your peeps?


Like any relationship, I find that there are moments of bliss and moments of piss no matter how perfect a relationship seems to be. Yet far too often, we get years into our business and we think “Is this really it?”

 

 “Did I choose this or did it choose me?”


Fourteen years into my career working in the field of branding, I got divorced. Nothing like the end of one relationship to have you question all relationships. (Can a sista’ get an “Amen” here?”)


On many levels I felt stuck. I felt stuck with the business, the responsibilities, the commitments, the staff- I felt like I was in quicksand. And that moving wasn’t the smart move to make. I remember asking myself countless times,  “Is this the career I want?,” “ Is this the business I want?,” “Is this the brand I want?”  


I think we all get to this phase of our businesses where the ordinary seems, well, ordinary. And we think that is not why we signed up for this gig.


If you find yourself here, don’t fret. We got ya!


This entire issue is dedicated into falling back in love with your business, brand, and yourself.

And if by chance, you are wondering how I got out of that tailspin of confusion- I did what my Mom said to do and took the advice I always give my branding clients. “If you don’t love at least 90% of what you do in and for your brand day in and day out- you have the wrong brand.” So yes, a bit of course correction was in order.


This issue will help you rediscover your way or have that fire burning even brighter for what you do.


I hope you enjoy.

 

 

VIBE, VISION, AND VALUE

HOW TO RAISE YOUR INFLUENCE AND INCOME BY LOVING YOUR LIFE

 

 

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Everything is energy, including your business!

‘Quantum’ is not just a lofty thingy that Einstein said some intelligent things about. It is the new watchword of business and lifestyle.

In fact, not even a watchword, probably a new, every-day phrase, like ‘Quantum Media’, or ‘Quantum Shopping’ (oh, wait, I just googled Quantum Shopping and it's already here! You can now get French Fashion Leisure wear with ‘Butterfly Effect’ motifs - $300 for a sweatshirt !)

 

As it happens, there are dozens of ‘Quantum’ labelled businesses out there, everything from  financial advice to fishing rods. We are right slap bang in the middle of a revolution which will rock our molecular little butts, in the way we live and thrive. We are at the threshold of (drum-roll)energetic marketing, which means living and working by mastering our ‘vibe’!

So how can you jump on this revolution and put it to work for your best life?

 

Firstly let’s go through an ABC of Quantum Theory, as it is relevant for your livelihood. (You can google ‘quantum theory’ for all the  scientific nitty gritty!)

1. So you’ve probably heard that everything is energy – that means waves and particles in  constant motion. Even Starbucks, Nike and Instagram. They were created from nothing but an idea (wave) and look where that went (lots of particles!)

 

This also means that nothing is set in stone and everything is in constant flux. Companies come, projects go. We rise, we fall and fail, and rise again even better. Money, the whole center of the commerce universe is a great example of quantum theory. Money is an energy form that doesn’t like stasis. It likes to be constantly flowing. Our job is to paddle and swim in it.

2. Contrary to appearances of a very solid planet, we live in subjective world - nothing  materializes  until someone’s looking at it!

 


 
BEST VERSION OF YOU

BEST VERSION OF YOU

 

 

 

It is easy to go down the road of self- unlove when you aren’t feeling the love from your team, peeps, or the world at large.  You are giving it your all and you would like a little bit of support and good mojo in your direction.  

So how can you show up and feel like the best version of you when you aren’t feeling the good juju? Here are a few ways:

 

Journal. Ground yourself first. Many times just being stressed and overworked can get us off our game and block us from receiving the love that is there for us.

Take people at their word. It isn’t your job to change anybody. If they say something negative or positive- believe it. Far too often we forgive negative talk and yet discount positive praise.

 

Be strict about the company you keep. If they aren’t doing anything for you, don’t let them into your inner sanctum.

 

Take time for you. The best version of you can’t show up if, you keep letting others take advantage of you and your time. So write yourself in on your schedule. And make your “you time” just as non-negotiable as a client meeting.

 

Enrich yourself. Stop looking at the junk and drama on  social media and TV. Enrich your mind with knowledge and positive energy. Don’t eat junk food, high sugar, or go on a carb bender. You are not trash. So don’t eat trash, speak trash, watch trash, hear trash, or be trash.

 

For more ways to always be on your “A” game, aka the best version of you, check out the International Society of Impression Manager’s instagram @10ximpressions.

 
 

 

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Say “bye-bye”to stock photos

LAURA BOYD
OWN YOUR BRAND
LAURA BOYD BOSS BRANDS

Photos your way. Expressing your brand. Across all of your platforms.

http://ownyourbrand.co/annual2018/

 

 

 

WHY CREATING BRAND BOUNDARIES IS ESSENTIAL TO KEEPING THE BRAND YOU LOVE

 

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Click on any pop psych social media post and you will read about how all relationships need boundaries.


Boundaries create healthy, productive, happy, and beneficial relationships. Ironically we invest so highly in the structure of our personal relationships, yet we don’t invest in such a structure when it comes to our brand relationships.


Boundaries in relationships allow each party to feel heard, loved, respected, appreciated, and accepted. Boundaries support growth and values. It is for these exact reasons that your brand needs boundaries for you, your clients, and your support team.


How do you create boundaries within your brand relationships? Well, just like with defining your brand, creating brand relationship  boundaries begins with you.


Overall you, representing your brand, need to follow these 3 simple steps.

1. Communicate your brand perspective clearly. This could also read “communicate your thoughts clearly.” So before you write the sales copy, send the email or post that picture- be clear about your intentions and communicate your intentions clearly.

2. Never assume. Don’t assume what others are thinking or feeling. Ask don’t assume.

3. Take responsibility. Taking responsibility is a lost art. When you see an error, own the error. Be a brand of your word.

So what does this mean for your brand on a bigger scale?


It means:

· Never speak until the intention is clear on your brand’s behalf. So don’t have your social media team post on your brand’s page without clear intentions in place of your brand’s beliefs, values, and  perspective.

 

· Never “read between the lines.” Too much miscommunication occurs when we assume we are smarter than the other  party. Respect the other party enough that what they said is what they mean.

 

· Don’t promise the moon. Be real about what you do , who you service, and how you help.


As with any relationship, you must understand who you are before you can ever have successful relationships with others.

 



MEET THE EXPERTS

Get to know our master experts and what really matters. This month we go deep and answer the hard hitting question: What’s your go to jam when you are having a bad day?

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LAURA BOYD

MASTER BRAND PHOTOGRAPHER

Lately, my go to pick me up is anything by Lizzo - her jams are infectious and all about girl-power.

http://ownyourbrand.co

 

LARA EASTBURN

LARA EASTBURN

MASTER FACEBOOK AD SPECIALIST

Wine or CrossFit, depending on HOW bad a day it is.

http://laraeastburn.com

 

JENNI PARKER BROWN

JENNI P

MASTER MINDSET STRATEGIST

Surrender - it's the opposite of resistance! Sleep and looking at my own Trinity Code! The Trinity Code steers you back to your soul and your soul is the uplifter of everything!

http://keepyourvibehigh.co

STACY MAYNARD

STACY MAYNARD

MASTER DIGITAL MEDIA STRATEGIST 

Music. Love listening to some great tunes to change my mood from bad to good. And who knows, you might just catch me chair dancing in my car!

http://stacymaynard.com

 

EMMY WU

EMMY WU

MASTER BRAND VIDEOGRAPHER  

Drop everything and have a hot bath :) Nice smells and candles make everything okay. Extra bad days deserve a massage too :)

 http://emmywu.com

 

ALI CRAIG

ALI CRAIG

MASTER NEURO HUMAN BRANDER® 

If I can’t change my environment, music is my go to mood changer. Anything from Celine Dion to  Katy Perry, Garth Brooks, or Justin Timberlake– will get me back on track.

Http://alicraig.com

 

 
CONVERSATION STARTERS

BEST VERSION OF YOU

 

 

WHEN YOU AREN’T FEELING THE LOVE

 


In business and in your personal life, it is easy to have moments where you don’t feel the love.


Barring that the issue isn’t with you- aka you are personally grounded- it can be hard to broach the topic that a relationship isn’t living up to what you want it to be.


Here are a few ways to make sure that this intimate conversation goes exceptionally well.

1. Location matters. Do a little reconnaissance and choose a neutral location that is new to both you and your client.

2. Timing matters. Neither party should be rushed to arrive or to leave.

3. Inquire about them 85% of the time. You are clearly feeling hurt. But most likely your pain is stemming from their pain. Do NOT jump into its all about you  conversation because it isn’t. It is all about them.

4. Listen. Not with your ears, but with your heart. Stay focused and grounded in the moment. No matter what they say, no matter if they get accusatory, stay in the moment and listen openly.

5. Don’t stop asking questions or start replying until they have nothing else to say.

6. Repeat. Once they are completely done talking, repeat what you heard, acknowledge it, and then state how you feel- factually, not dramatically.

7. Don’t leave until there is a resolution. Even if the  resolution is to agree to disagree, it still is a resolution .

 


What does any of this have to do with how you feel?


Relationships are a two way street. And most likely if you aren’t happy they aren’t happy either. By taking the steps to create a supportive and neutral environment for both of you- true resolution can occur. By allowing the other party to speak first and fully you allow them to be heard. The simple act of truly hearing someone is the greatest gift and most honoring act you give to  someone. This act of respect allows you to have a full picture of what is going on and shows your heart for the relationship.


Plus, by the time you get to the end, your pain doesn’t feel so bad any more.


Perspective is a very good thing.


 

YES EVERYTHING (INCLUDING YOUR BRAND) IS ALL ABOUT THE RELATIONSHIPS

 

 

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When people hear the phrase “neuro  human branding® “ most people equate that to “really smart way to manipulate people to buy more of my shit.” If you think that please read on. And if you are smart enough to realize that isn’t the case- good for you- and please read on.


First off, you can’t make someone do something they weren’t already capable and on some level willing to do.  Yep, no mind control device here.


Secondly, all things can be used for good or evil. It depends on your intent and the quantity.  Water can quench a thirst or it can flood a town. It all depends on the quantity and the intention.

 

Third, humans are hardwired for community over connections. Here is what I mean.


We live in a day and age that touts  connections. We are connected here, there, and everywhere. Yet connections don’t equate to relationships. Community is about relationships, experiencing life together - good and bad- and being there for each other no matter what. It is this community commitment that we all fundamentally want.


Now, this community commitment doesn’t have to come with 20 people living in a tight village together. Modern communities can be created from one on one relationships where the commitment and heart is there in every single relationship. These types of solo communities still fulfill our biological and psychological need for connection.


And it is these three truths that we must fundamentally and from our core understand when it comes to the  relationships we create through our brands.


Fact 1: There is nothing you as a brand  can say, do, sing or dance to move your audience into action if they weren’t already thinking about it or capable of it.


Fact 2: Yes, your intention dictates if what you say and do is kosher or not. It isn’t the outside world’s standard, it is not industry standards “Well everyone else does it”- it is your intention that defines the heart of your actions.


Fact 3: Stop connecting and delve into committed community relationships. Have these one on one or as a group- the logistics don’t matter all that much. What matters more is that you're committed to your brand relationships no matter- before the sales, and years after the sale. You are there for them not the depths of their bank account.



You see branding is a deeply personal experience. And it is our humanity that makes our brand relationships so utterly fulfilling for both parties and so much more than a transaction. Commit to the idea that your brand is more than a  barter of goods for money and you will see a depth in dedication from your  audience to your brand and increase love from you to your audience.

 

 

 

 


CIRCLE SERIES

INTENTION TO INCOME

February 20th @ 7pm est / 4pm pst

INTENTION TO INCOME
 

Who doesn’t want to make more  income?


No one.

We all would love increased incomes especially if we don’t have to add  anything to our “to do” lists.


The truth is a larger income is just as easy as increasing your intentions.


Now that may sound too far fetched, or the power of positive thinking brought to the extreme, but it isn’t.

In our 45 minute content rich training let the  International Society Of Impression Managers™ show you the science behind increased intentions and  increased income.

· Create greater influence online and offline

· How to create greater trust faster within your brand and personal  relationships

· Maximize your existing relationships vs. always focusing on creating new ones

 

https://empiher.press/class


 
 
EMPIHER RIGHT WORDS OWNING YOUR PRICE

RIGHT WORDS:OWNING YOUR PRICE

 

Don’t you just love it when a potential client confesses their love for your work to you and then puts that big “BUT” into the conversation.


“I love you and your work, BUT I just don’t feel like your price should be this much.”


Or maybe you heard something like  “Wow, that’s a lot.”

 

Or one of my favorites “I love your work, but I have already invested in another program. Could we work together for free?”

The answer is “no,” but how can you say that in a constructive way?

Depending upon the situation, I usually say or write something like this.



Hey Sarah!

Thanks for the love.


Know that it goes both ways.


I can totally appreciate budget concerns. So if that's where this push back is coming from, then let’s talk about it.


I am happy to entertain a conversation with regards to  payment plans  or scaling back our work to best suit your budget.


Let me know when we can connect.


Now the other most likely push back to your price has to do with your expertise level. This potential client is “shopping around” and they are comparing Walmart and Neiman Marcus here.


In that situation, this is my go to script.

 



Hey Sarah!

Thanks for the love.


Know that it totally goes both ways.


Yes, you are right I am not the low price leader of my industry.


Because just like we talked about, my price is all inclusive. Besides my 20 years of knowledge in the industry, I have already factored in all those “unforeseen” upcharges everyone else tacks on to their bill later.


So if you are looking for the low price leader, I am so not your girl.


If you want to accelerate your brand’s growth, have a completely inclusive pricing, and have a professional experience that you can relax into because you know I got your back- then I AM your girl.


It is really up to you: do you want the struggle or the success.

 

FEB 18 REAL VS REALLY WANT

REAL VS. REALLY WANT

Have you noticed the new social trend to be real, like truly no edits real?


Everyone says that they want the real deal. No filters. No production. Just raw and real.


And honestly, that isn’t what people want really.

Yes, there is a side to our human nature that loves the odd, the gross, and the grim, but as a brand and a professional- you don’t want to be associated with such drama. You aren’t a sideshow after all.


Outside of the innate human fascination with weird, the truth is we don’t really want the real in all its raw unedited glory.


Because think about it this way, if we saw everything in its real, unedited state we      wouldn’t be very happy campers. What if on the package of the hot dogs, instead of  seeing the label, you saw a video play of how the animal lived, died, and everything else that happened in between.  I can promise we would have a heck of a lot of new  vegetarians in our midst.


The truth is that we don’t want to know how the sausage is made in all its true guts and  glory.  We just want to know the basics and  enjoy the sausage.


So when it comes to the impressions you make, online and offline, remember that your audience- aka the people who want to give you money - truly want to see the “pretty”  version of your real life. Not the real, real   version of life- only weird gawkers and lookie lou want that, but they don't want to give you the money,


So I vote for the “show me the money” peeps all the way.

 


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START GAINING TRUE BRAND SUCCESS

NEURO HUMAN BRANDING ACADEMY

STOP THE STATISTICS.

STOP THE SOCIAL OVERLOAD.

STOP THE SILLY GAMES.

 

START GAINING INFLUENCE.

START GAINING RELATIONSHIPS.

START GAINING BEING KNOWN.

 


 

LET'S HAVE FUN

NATIONAL DAYS

 

 

Feb 9th National Pizza Day

Feb 13th Fat Tuesday

Feb 14th Valentine’s Day

Feb 17th National Random Acts of Kindness Day

Feb 18th National Drink Wine Day

Feb 20th National Love Your Pet Day

Feb 26th National Tell a Fairy Tale Day

March 2nd National Day of Unplugging

March 3rd National I Want You to be Happy Day

March 6th National Oreo Cookie Day

 

 
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SOCIAL PROOF THAT WORKS

SOCIAL PROOF THAT WORKS

 

 

 


“Social Proof” is a buzzword that isn’t going away in 2018.

Social proof is the idea of having others buy into and love what we offer, that more people will purchase because they see the experience the first group has.

What a lovely idea.


Social proof sounds like the root of organic  marketing.


Social proof is more than  a great list of  testimonials. Like with your brand client  testimonials is only one piece of the social proof puzzle.


When looking to expand your social proof in 2018 consider all of these mediums:

· Speaker

· Podcasts

· Client testimonials

· Tv show expert

· Contributor writer for a print publication

· Write your book

· Host digital events

· Facebook live show

· Quoted expert in various traditional media outlets

· Tv show or videos showing your work in action

· Host your live event


Variety and consistency are key to your social proof success.

 

 
 

 

TECH TIP:

ASANA LOVE AFFAIR

 

 

 

Entrepreneurs far too often consistently reinvent the wheel. The only way to make progress is to craft the system, work the system, tweak the system.


And that is where Asana’s sweet spot is.


Asana is not a new tool on the market and most of us have dabbled with it for years.


But Asana is still the best app on the market for price and integration if you are tracking systems. Plus if you are using the recommended app from last month, they integrate BEAAAAUUTIFULLY!


Stop recreating the same systems over and over again. Trust yourself and your wisdom- write your methods down and watch your brand’s growth accelerate.

 

 

 
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OUT OF INDUSTRY

OUT OF INDUSTRY: HOSPITALITY

 

 

The hospitality industry is the master of the umbrella brand.


Far too often the modern business wisdom tells an entrepreneur that you must choose one brand and stick with it.


Well the hospitality industry throws that “wisdom” out the window.

 


Hospitality umbrellas like Marriott or Hilton have anywhere between 12 and 22 brands  underneath their overarching brand umbrella. Each brand deals with hospitality, but all in their unique way. Some are less price point driven, some are experience driven, some are stay length driven.


If you are feeling the urge to branch out your brand, take a note from the hospitality book. Keep your overall focus true and have a hell of a lot of creative fun with the rest.

 

 

 

BEFORE YOU INVEST:

HOW TO RAISE YOUR INFLUENCE AND INCOME BY LOVING YOUR LIFE

 

 

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Photography is an investment in your business that you want to be sure pays off. As such, it's important to make sure you pick the right photographer from the get go so you know you'll end up with what you want and images that you love. However, if you've never worked with a photographer before, it can be a bit daunting to decide whether someone is right for you.


So let's talk about how you tell if a photographer is a good fit for your needs.

**The number one factor** I tell my entrepreneur friends to ask themselves is simple: *Do you like this photographer's work?* It's so easy to get caught up in who a photographer has worked with before or how much they cost or any other variety of  factors but at the end of the day, none of that matters if you don't like their work. You are doing yourself a true disservice by working with someone whose work doesn't resonate with you.

A great way to get started finding photographers to consider is by asking other entrepreneurs that have imagery you like who they worked with. Spend some time perusing other entrepreneurs websites and social to find some images you like as a starting point. If you find someone in common whose work you love and you keep seeing pop up again and again, that's definitely a good sign you should consider working with them.

 

Stalk the websites of other brands you like and find their photographers.


You can also start by doing a search for branding photographers and peruse their portfolios. Don't limit yourself to your local area either, consider traveling to a photographer or tying a shoot into a conference or business trip if possible! However, don't get too hung up on whether someone you like is officially a branding photographer. This is an important consideration but how you feel about their work is ultimately more important.

You may also want to ask whether they've worked with entrepreneurs before. Even if they aren't a branding photographer but they regularly shoot entrepreneurs, then they may be willing and able to accommodate your requests and create fantastic brand images for you.

Once you've made an initial selection, it's time to dig deep and figure out all of the details. Your experience will be so much better if you take the time to understand exactly what you're getting. There's nothing worse than finding out after that fact that you are missing something you desperately needed to accomplish your goals for the photos.


 


 
EMPIHER INFLUENCE

#INFLUENCE: SITTING DOWN

 

 

In many situations the act of sitting down is a position of weakness, but not always.


Here are two scenarios where taking a seat actually means you keep your influence.

 

1. When you feel you are more important than the person greeting you.I know that sounds bad, but it is true. If someone comes to greet you and you are already seated. You stand to meet them as a sign of respect. If you don’t feel respect is needed, no need to stand.

 

2. When someone wants to talk business. Many times we feel like we have to be top dog or should I say “talk dog” to win a business negotiation. And yes biologically the bigger opponent wins, but not always. If you are already seated, staying seated is “standing” your ground. Also, if you can have the other person “come down to your level” by sitting next to you- you actually have the upper hand.

 


It is in these situations where knowing intention is way more valuable than getting trapped in standard societal protocol.

 

 

 

 
 

HOW TO STYLE YOUR VIDEOS

(EVEN WHEN YOU THINK YOU HAVE NO STYLE)

 

 

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When you’re asked, “what’s your style?”, most people shuffle through fashion trends or color palettes in their minds, but have a hard time nailing down one unique style.


For some, our home decor brings together different items you love, but doesn’t fall under one particular look.  For others, they find   themselves head-over-heels in love with one trend this season, but switch a 180 the next.


Truth is, most people have a hard time knowing what their style is, let alone accessorizing it, mix n’ matching it, or naming it. So how do we visually “style” our video content, when we haven’t the faintest about what that is?


Well luckily for you, you already have a style, even if you don’t know it. And, you don’t need to be a designer to stand out on video with style. Here’s the thing: styling your videos is simply about adding elements that reveal parts of who you are, but in a completely do-able way. There are 4 main elements that you’ll need to think about when it comes to styling your videos:

 

· Your clothing

· Your background

· Your music and video design elements

· Your content


Before we dive in, I just wanted to say one thing that’s super important:

 

hoW your audience perceives your brand is through the culmination of your content, and not just that pretty bookshelf in the background.

 


Picture27.pngempiher make a statement with your style

make a statement with your style

 

 

Though we know we should be owning our badass selves, the truth is most of us play it safe vs. making a statement when it comes to our style.


Blame it on our biological tendencies to want to fit in or not wanting to look like a fool by risking one of those style fads posted all over Facebook- most of us play it safe and miss the opportunity to stand out as who we really are.


Making a style statement does not have to be scary, it can be a hell of a lot of fun.

 


What kind of statement do you want to make?


Do you want people to comment? If so try a necklace. This is the number 1 item people always compliment on.


Want a bold look? Then go with color. Most people stay far far away from bold color.


Want people to really take notice? Then you have to go with some killer looking shoes.


Want people to be in awe of you? Then you are talking about having the entire look down: clothes, accessories, bag, makeup, and fragrance.


Want to make sure that your presence is always known? Then wear jewelry that jingles.


No matter what you choose, remember that it must fit your body no matter what the label says. Because neck rolls hanging over a necklace that is too tight, a bag that when opened is completely disheveled, or cute shoes that you hobble in like Bambi- makes a statement, but the wrong statement.


Have fun and be you on all levels.

 

 
heal your body

business bookshelf: heal your body

You are a strong woman building her, EmpiHER™, and the only thing that can stop you is you- especially your health.  Many times the health issues that arise start in our heads and hearts more than our bodies. The amazing, Louise Hay, shares her wisdom and mantras on how our mindset affects our health.  And when your mind and health are in line- you truly are unstoppable.

 

Check out the book here.

 

 

 

 
 

THE POWER OF THE WORK TRIANGLE

 

 

 
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IF YOU WANT TO BE SEEN

 
ENTREVENTURE CASTING
 

YOU HAVE TO BE WILLING TO STAND OUT FROM THE CROWD.

 

 

 

 

We have all seen enough HGTV to know about the work triangle when it comes to the kitchen.


Have you thought about your real work triangle? The one in which you actually work in.


Most people haven’t.


Many people set up their office spaces in a linear and non functional fashion. Let’s face it most of our office decor knowledge comes from the Mad Men era or 80’s cubicle obsession. Neither  actually create a productive work environment.


When setting up any workspace be it at home, in an office, or even on the road- consider these work triangle tips.

 

1. Consider the centerpoint of your work triangle beginning with you. This means this is where the bulk of the work happens. What items do you need to actually be productive with your work? Make a list and then make sure that all of those items are with you at the center point. Nothing can be outside of your easiest arm’s reach from a seated position.

 

2. As you work your way out to the farthest points of your triangle, put the items you need less often further away from the center. No item should be farther away than a straight arm’s length when you stand up.

 

3. Organize all of your work items from books to chargers, lights, and anything else you need to create your work with from closest to you  being the  items you use most often to less often and in turn items you use less often being further away from you.

 


And if you are always on the road, you can  translate this work triangle into how you pack. The items you need most often the most easily accessible and the items you need less often, packed away.


The idea of the work triangle may sound cliché, but it works. If you want to increase your work productivity, you need a work triangle- everywhere you go.


 

We have all seen enough HGTV to know about the work triangle when it comes to the kitchen.


Have you thought about your real work triangle? The one in which you actually work in.


Most people haven’t.


Many people set up their office spaces in a linear and non functional fashion. Let’s face it most of our office decor knowledge comes from the Mad Men era or 80’s cubicle obsession. Neither  actually create a productive work environment.


When setting up any workspace be it at home, in an office, or even on the road- consider these work triangle tips.

 

1. Consider the centerpoint of your work triangle beginning with you. This means this is where the bulk of the work happens. What items do you need to actually be productive with your work? Make a list and then make sure that all of those items are with you at the center point. Nothing can be outside of your easiest arm’s reach from a seated position.

 

2. As you work your way out to the farthest points of your triangle, put the items you need less often further away from the center. No item should be farther away than a straight arm’s length when you stand up.

 

3. Organize all of your work items from books to chargers, lights, and anything else you need to create your work with from closest to you  being the  items you use most often to less often and in turn items you use less often being further away from you.

 


And if you are always on the road, you can  translate this work triangle into how you pack. The items you need most often the most easily accessible and the items you need less often, packed away.


The idea of the work triangle may sound cliché, but it works. If you want to increase your work productivity, you need a work triangle- everywhere you go.


 

Achieving Brand

Consistency oN

Social Media

 

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If you are serious about Social Media for your business, and you should be, then brand  consistency is the key to success.

 


Social Media is often seen as a fun, cheerful way to get the word out about your business.  

 

Although this is true, it also needs to be an  investment of your time to develop your Social Media networks and you need to have a plan to keep your brand consistent.


There are so many reasons why you need to stay consistent with your brand.  Here are 5 things to keep in mind to grow your audience while making a difference for your followers and your business. Remember, you don’t have to be everywhere and to ensure your social media is directed to the right audience, think about their needs and put them first.  


 

MORE THAN DELIVERABLES

More often than not when I talk with a  brand about the experience they give to their clients, I hear about deliverables not experiences.


Your brand experience is far greater than the logistics of your deliverables.


Your brand experience is part client based, part audience based, part online, part offline and all about the impressions you create and what that really says about you and your audience.


Let’s demystify this brand experience thing and break it down to the areas that most online businesses have.


Here are the 5 areas of brand experience from the perspective of your audience and where/how they most often connect with your brand.

 

MORE THAN DELIVERABLES

As you can see your brand experience is far greater than a simple financial transaction. And as you can see, even if you haven’t thought about it your brand still creates a brand  experience.


So what do you do next?


First off, stop and outline where and how your audience finds and connects with you. Then either add new ways of  connection or create a deeper relationship between brand and client in  methods you already have created.


For example, if you already do Facebook Live, why not offer a hot seat version, Or what if you send a fab birthday gift to a client who has “Said yes to you,” Or how about a personal call from you  to one of your “We are becoming besties.”



It is easier to create a rich brand experience, when you put a little thought into it.


Join me LIVE on a Masterclass where we are going to offer live hot seats of crafting your brand experience(...See...See what we did there.) https://empiher.press/class

 

 

 

 

Digital Audiences

 &

Why Your Ads Will Fail Without Them

 

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Remember when your email list was the most important audience your business could possibly build?

 

Yeah, that ship has officially sailed. Don’t get me wrong - your list is still a terribly powerful audience if you keep it clean and engaging.


The problem is that growing your list today is not the cakewalk it used to be. It’s never been  harder to get a real, live human to give you their email address. Why is that, anyway? It’S  because we’ve been burned too many times by crappy funnels and now we’re thoroughly jaded. Gone are the days of slapping up a free PDF or webinar and watching those  subscriptions roll in.


It CAN be done, sure, but it’s going to take some serious creativity, time, and effort on your part. And after all that, many of you will still be looking at a paltry open rate that likely won’t seem worth it.  Luckily for all of us, building  potent digital audiences has evolved WAY past the email list.

 


 
HOW TO HAVE ENDLESS CLIENTS

How 

to 

have 

Endless

 clients

 

 

 

 

 

Let’s be honest most entrepreneur's secret fantasy is to have an endless supply of customers and clients. Wouldn’t it be lovely to have clients booked out for months and years? And customers who seriously go gaga over everything you bring out?


Well it is possible.


Here is how.


Endless clients is a balance between numbers and being known.


Yes, of course more people than just your mother and bestie need to know  that you exist professionally. But outside of that, this is all about relationships.

 

And as you well know, good relationships take 3 things :

(1) consistency,

(2) being a sounding board and

(3)  time.


It is easy for most businesses to show up and be there, but it is the time element  that most of us miss.


Let’s get real it takes years to build  relationships. And your brand needs to be  always there for your audience. No mega business got that way over night.


This is a long term strategy, but it is doable.  Just commit.


Because just like with your friends, no one likes the one friend who only cares when they need something. Commit to building relationships on behalf of your business even if they don’t appear to being instant income creating relationships.


Your audience is watching you. Yes, they are your social stalkers. Don’t give up the long term strategy because you aren’t seeing instant results.


The old adage is true, “ Good things come to those who wait.”

 


INSPIRATION
HIGH VIBE