entreventure
entreventure
[branding + marketing + media ]

Volume 1. Issue 2

 

FLIP STYLE OF THIS MONTH'S ISSUE

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editor's lovenote:

Ali Craig

UPPING OUR GAME

Just like in your business, we are always trying to up our game and increase your user experience. You can peruse this digital issue via the traditional “digital magazine” experience below or keep scrolling and experience this month’s issue via our modern online platform.



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Photos your way. Expressing your brand. Across all of your platforms.

http://ownyourbrand.co/annual2018/
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http://ownyourbrand.co/annual2018/
 

An entire year’s worth of images at your fingertips.

Pics specific for every marketing campaign, planned out, and ready to use.

THE ANNUAL PLAN


 

MEET THE EXPERTS: CATS OR DOGS?

Get to know our master experts and what really matters. This month we go deep and answer the hard hitting question: cats or dogs?

  LAURA BOYD,  MASTER BRAND PHOTOGRAPHER  I have to go with cats. I love my girl, Kiki.   http://ownyourbrand.co    

LAURA BOYD, MASTER BRAND PHOTOGRAPHER

I have to go with cats. I love my girl, Kiki.

http://ownyourbrand.co

 

  EMMY WU , MASTER BRAND VIDEOGRAPHER    Cats! No barking, jumping or picking up poop in the rain!   http://emmywu.com    

EMMY WU, MASTER BRAND VIDEOGRAPHER  

Cats! No barking, jumping or picking up poop in the rain!

http://emmywu.com

 

  LARA EASTBURN,  MASTER FACEBOOK AD SPECIALIST  Dogs, because at least they seem to enjoy my company.   http://laraeastburn.com    

LARA EASTBURN, MASTER FACEBOOK AD SPECIALIST

Dogs, because at least they seem to enjoy my company.

http://laraeastburn.com

 

  ALI CRAIG,  MASTER NEURO HUMAN BRANDER  I’m a Kitty Mom of 8. Clearly kitties are my fav.   Http://alicraig.com    

ALI CRAIG, MASTER NEURO HUMAN BRANDER

I’m a Kitty Mom of 8. Clearly kitties are my fav.

Http://alicraig.com

 

Stacy Maynard
 

STACY MAYNARD

MASTER DIGITAL MEDIA STRATEGIST 

Cats! Independent and they are kings/queens of their world. They need their basic needs met and they can handle the rest.

http://stacymaynard.com

 


 

BUSINESS BOOKSHELF:

Success Principles.jpg

THE SUCCESS PRINCIPLES:HOW TO GET FROM WHERE YOU ARE TO WHERE YOU WANT TO BE

BY JACK CANFIELD

 

A classic, but a goody, The Success Principles by Jack Canfield is a   business book that still has bones. Defined into amazing nuggets of   wisdom that only Canfield can deliver. From mindset to sales and      everything in between- you can never get tired of this man’s wisdom.

****

Have a book recommendation for our Business Bookshelf let us know about it? Drop us a line and let us know what book you love? 

 

 

Conversation starters:

EmpiHER Conversation Starters

10 Conversation Starters For The Next Time You Hit A Networking Event


Heading out to a networking event can be more dreaded than heading to the dentist.


The people? The event? The protocol? How long will I have to talk?


All of these unknowns can have a busy business woman talking herself right out of those heels and back into her nice fuzzy slippers.


The truth is networking doesn’t have to be this awkward junior prom style event when you have something to talk about.

 

Just in case you are at a loss for a conversation starter. Here are a few ideas.

1. Are you new here?

2. What made you choose this event?

3. Why do you love what you do?

4. How did you get into this profession?

5. What is the most misunderstood aspect of your profession?

6. What are you looking for by attending this event/

7. What is the number 1 change you need to happen to transform your business to the one you dream of?

8. What is your 2018 goal?

9. What type of clients are you looking for now?

10. What types of businesses are great partners for you?

 

And the best thing to do is always compliment a woman’s necklace, shoes, or purse. It’s the easiest way to be business bffs fast.

 

 

MINDSET: 

How To Keep In High Vibe For Your Perfect Day

BY: JENNI PARKER BROWN

EmpiHER Magazine Jenni P How To Keep In High Vibe For Your Perfect Day

You wake up. (That’s a given)


You have two choices.


1. You immediately start running your  itinerary through your groggy mind,  mentally multi-tasking in advance, as you brush your teeth, feed the cat, and  microwave yesterday’s coffee for lack of time.

Or some other version of a rushed  wake-up where you begin the day on auto-pilot, probably forgetting something as you rush out the door in the wrong shoes.


Or,
2. You religiously take the time in the morning to run through a whole set of mindfulness rituals, gratitude journal,   intentions, breath work, yoga, wealth mantras, a run or work-out, mindful clothes selecting, preparing green smoothies for lunch. And sail out the door blowing a ‘You are freaking awesome’ kiss to yourself as you approve of your  reflection in the mirror.

 

 

 

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NEUROHUMANBRANDING.CO/

STOP THE STATISTICS.

STOP THE SOCIAL OVERLOAD.

STOP THE SILLY GAMES.

BE PART OF THE CAST

Entreventure Casting Call

TELEVISION. PRINT. EVENTS. MEDIA.

WE HAVE YOU COVERED.

Check out our current casting Call.

 

RIGHT WORDS:

Right words: agreements

 agreements

 

Contracts, agreements, you know that legal “stuff”- we all know we need it. And most of us don’t do them or do them right.

A business agreement almost feels like a prenup. The internal dialogue of “So you are saying this isn’t going to work out.” “Clearly you don’t trust me.” “ I see you love getting paid more than you care about me.” runs on a loop through your head.

 

 

The truth is having your clients sign an agreement is more than smart business it helps them take your work together seriously.

 

How do you nicely say, “OK, here is my contract. Sign it."

 

 

#INFLUENCE:

#INFLUENCE: TALK IT OUT

TALK IT OUT

 

Video meetings may be all the rage, but phones are not dead.

And though video meetings do convert better because you get to read a fuller picture of each other’s non verbal communication there are a few things you can do to increase your influence even when you are on the phone.

1. Stand Up. The simple act of standing up will have you feeling more confident and sounding more confident.

2. Use A Mirror. We naturally mirror other people, even ourselves. So yes watching yourself talk will increase your energy and enthusiasm.

3. Be Hands Free. Allow yourself to be as free flowing with your conversation as if the two of you were in person. Free your hands and let them talk too

4. Actively Hear. Active hearing is about hearing the unspoken words, picking up on the tone and vibe. Many times this leads to the truth about what  is really holding them back from saying yes or moving forward.

5. The Pause. When you are on the phone, you can’t see when the other person has stopped talking. Use this to your advantage. Society has trained us to not like the silence within a conversation so if you make sure to pause between each person talking one of two things will happen. (1) the other person will keep talking giving you a better insight into what is really going on and (2) you come across as owning the conversation because of your cool, calm, and collected way.


Though the telephone may not be in vogue, sometimes it can be your best friend.


BRANDING:

THE POWER OF DEFINING YOUR BRAND

BY ALI CRAIG, MASTER NEURO HUMAN AND LUXURY BRANDER

Ali Craig THE POWER OF DEFINING YOUR BRAND

WE HERE SO OFTEN DEFINING YOUR NICHE.

We are told to refine, define, and hone the audience we want to serve.  We spend hours and hours, take days of our time, going to conferences, coaches, and spend a hell of a lot of cash all for  defining your niche.


We are so focused on the who we serve that we forget to define the how we serve.


Now I’m not talking about the logistics of the transaction. I’m sure you have that down. I’m talking about defining who you are and what you are about through this brand for yourself and for your audience. What type of experience, interactions, and impressions are you and your niche going to have?

 

 

STEAL THE STRATEGY:  

Steal The Strategy is about sharing brand and marketing strategies that work and showing how entrepreneurs can  translate into their brands and  businesses.                     

Ali Craig Steal The Strategy

WEDDING INVITATIONS

Overall any brand can learn from the wedding industry: attention to detail, huge price points, high emotions, and one and done event- we all can learn a thing or two.

Today, let’s focus on the wedding  invitation.


When you are planning a wedding, not anyone can come. There is a lovely sense of exclusivity. And with that exclusivity, means that the bride and groom must personally extend an invite to the people they deem worthy to  attend this big event.

 

What if we used this exact same strategy when it comes to our product launches?


What if we planned an elaborate event (aka your product at a live event)? What if we didn’t let everyone who wanted to come come? What if we initially told people not all are invited? And then what if we personally mailed out an exclusive invitation?


Some brands do steps 1-3 but then they never ask!


So create an event,  be exclusive, make it known, mail out the invites to the special few (yes think the gold ticket ala Willy Wonka)  and  ask.

Check out the Steal The Strategy vlogast on entreventure.co to learn more of these industry stealing strategies that  create true results in your brand.

 

BRANDING:

WHY YOUR BRAND PHOTOS ARE ABOUT MORE THAN JUST A PRETTY PIC (AND HOW TO GET IT)

LAURA BOYD, MASTER BRAND PHOTOGRAPHER                               

LAURA BOYD EMPIHER MAGAZINE

it ISN'T just about getting pretty pictures to put on your website.

One of the most common misconceptions I find people have about brand photography is that it's just about getting pretty pictures to put on your website. While yes, we are going to end up with gorgeous images you can use on your website, there is so much more to the process than simply getting a pretty shot.



Brand photos need to do more than make you look good, though that's obviously important. Instead, they should be a strategic part of your overall marketing plan that are as important as your copy. Your images help start the   connection with your potential client or customer that will be so integral in your overall relationship with them.

 

ADVERTISMENT

INTERNATIONAL SOCIETY OF IMPRESSION MANAGERS
INTERNATIONAL SOCIETY OF IMPRESSION MANAGERS
ELEVATING THE ART AND SCIENCE OF MAXIMIZING EVERY IMPRESSION YOU MAKE INTERNATIONALSOCIETY OFIMPRESSIONMANAGERS.COM
ELEVATING THE ART AND SCIENCE OF MAXIMIZING EVERY IMPRESSION YOU MAKE INTERNATIONALSOCIETY OFIMPRESSIONMANAGERS.COM

ELEVATING THE ART AND SCIENCE OF MAXIMIZING EVERY IMPRESSION YOU MAKE

Internationalsociety ofimpressionmanagers.com


 

#TRENDS:

EmpiHER Trends

NEW YEAR’S RESOLUTIONS

Have you ever realized that one of our oldest trends deals with one of our most noted  celebrations?

Well it does.

New years.

The celebrations of New Year's and New Year’s Eve are old traditions. The idea of New Year’s resolutions to lose weight, gain social media followers, and buckle down at work is totally a trend at heart.

And here is why:

The human brain is hardwired to want better and to want more. New Year’s and the resolutions we make are always about better or more.

 


 

BRANDING:

KILL THE 20 SECOND VIEW RULE WITH PATTERN INTERRUPTS

BY: EMMY WU, MASTER BRAND VIDEOGRAPHER 

 

EMMY WU EMPIHER MAGAZINE

We’ve become impatient consumers

We’ve become impatient consumers. In an age where there’s more and more online content, people are tuning out more than ever. In fact, video views drop off dramatically after the first 20 seconds which means if you haven’t intentionally used a method to keep your viewers engaged, most people won’t last until the end.

 

INTENTION TO INCOME masterclass

Intention to Income

Who doesn’t want to make more income?

 


No one.

 

 

We all would love increased incomes especially if we don’t have to add anything to our “to do” lists.

 

 

 

The truth is a larger income is just as easy as increasing your intentions. Now that may sound too far fetch, or the power positive thinking brought to the extreme, but it isn’t.



In our 45 minute master class let the EmpiHER™ Magazine and the  International Society Of Impressions Managers™ show you the science  behind increased intentions and  increase income.

· Create greater influence online and offline

· How to create greater trust faster within your brand and personal  relationships

· Maximize your existing relationships vs. always focusing on creating new one

 

FEBRUARY 20th @ 7pm est / 4pm pst


 

BRANDING:

EMPIHER MAGAZINE

HOW TO TRULY STAND OUT         FROM THE NOISE

 

We all know that the marketplace isn’t getting less noisy.

Lives, stories, ads, funny hats, and being a total goof is seemingly what it takes to stand out from the crowd.

But is it really?

Let’s be honest most brands don’t want to be on social media 24/7. They don’t want to create a buffet of free content in the hopes of clients. And they don’t want to make a fool of themselves.

 

 

 

 

BRANDING:

EMPIHER MAGAZINE JANUARY 2018

WHY YOU MUST PUT YOUR “OXYGEN MASK ON FIRST” WHEN IT COMES TO YOUR BRAND

 

We hear it everytime we fly, “ Put your oxygen mask on before helping your neighbors.” We know the line so well, it has become a social spoof.

But the truth is that the line holds great wisdom for your brand- young grasshopper.

You must take care of yourself first to not only service your audience base aka your neighbor, but to make clear, rash decisions.

I know that that little bit of wisdom doesn’t sound ridiculously, drop the mic inspiring, but just like Mr. Miyagi “Wax on. Wax off.”

 


BRAND:

EMPIHER MAGAZINE

WHY PAPER MATTERS

In this digital age, the media has given paper a brand wrap.

All of the gurus talk about online, digital, fast, sleek and cool. And let’s be honest on some level, digital really makes paper feel passe.

Yet there is a revolt a foot and your brand experience can take part.

Though we know that digital is better for the environment the love affair with paper journals and agendas is growing daily.

 

 

 

 

 

 

 

 

STYLE:

Accessories win

 

EMPIHER MAGAZINE STYLE

Want to upgrade your wardrobe fast?

Want to have an instant conversation starter?

Want to always look AMAZZING in every single pic?

Want your most basic wardrobe pieces to look pulled together?

Then you need some accessories my friend.

Now accessories: necklaces, earrings, pins, belts, hairpieces run the gamut in style and price.


Let me share with you a little known secret that one of my New York City set stylist shared with me.

 

 

BEST VERSION OF YOU:

EMPIHER BEST VERSION OF YOU

NETWORKING

We all want to make a great impression when we are at a networking event. Far too often, we self sabotage and in turn create the wrong   intentions for the event. And as you well know, our subconscious minds will bring to reality whatever our intentions are, even if they aren’t good for us.

Let's overcome the self-sabotage and have you master the art of networking.

1. Be clear on what you want out of the experience (and no, closing a brand new deal at the event shouldn’t be the intention)

2. Practice standing in your strength. Two feet grounded, hip width apart, chin up, chest up, eyes straight ahead, shoulders back. Own your body and your strength.

3. Practice speaking your thoughts. Know how to answer those  questions, What do you do? Why are you better than (insert your competition name here)? Be prepared to share with people how your work helps them without being pushy yet truly helpful.

4. Follow up. You aren’t a card collector at this event. Make sure to say when you are going to follow up and then do it.

5. Go grounded. Whatever you do make sure you set yourself up for  success, arrive on time, journal before you go, wear your good shoes, and all day do, say, and act as the professional in your heart that you know you are. This way your vibe and nonverbal of badass excellence follows you into the event.

 

For more priming questions, check out the International Society of Impression Manager’s instagram @10ximpressions


 

STYLE:

PASSION PLANNER

PLANNER PASSION EMPIHER MAGAZINE

Tech is great, but who doesn’t love a good print day planner.

 

I mean come on it has everything that you want: a cute cover, organization, inspirational quotes- and it's cute.  Clearly there is an obsession out there with the 100’s of  day planners on the market.

The day planner that works for you says a lot about you. It shows how you work, what you prioritize, how you organize- a day planner tells you more about someone than a tarot card reading does.

Confession time- I have many  day planners. Sometimes I buy many in one year looking for our perfect one.

Here are the top 5 favs.

 

 
  Ban.Do Agendas . Bando has you covered no matter what kind of organizer you are. Small and cute. Larger and spacious. No matter what you want space and style wise they have your Lilly Pulitzer 90’s obsession covered and modernized.     

Ban.Do Agendas. Bando has you covered no matter what kind of organizer you are. Small and cute. Larger and spacious. No matter what you want space and style wise they have your Lilly Pulitzer 90’s obsession covered and modernized.  

 

 
  Mon Journal.  Simplistic as it is this grid system allows you to take advantage of the ever popular bullet journal organization system.

Mon Journal. Simplistic as it is this grid system allows you to take advantage of the ever popular bullet journal organization system.

  Kate Spade’s Agenda.  Cute, functional, and           sophisticated. This agenda says professional and funky all the while highly organized.   

Kate Spade’s Agenda. Cute, functional, and           sophisticated. This agenda says professional and funky all the while highly organized.

 

 
  Volt Planners.  Volt Planners may be more functional than fun, but they get you organized and focused.   

Volt Planners. Volt Planners may be more functional than fun, but they get you organized and focused.

 

  Danielle LaPorte’s Desire Map Planner:  Part planner, part              journal, part coach- Laporte’s Desire Map Planner does just that. Plus it is gorgeous! Now the size is a bit bulky, but it does let you bring an entire year with you.   

Danielle LaPorte’s Desire Map Planner: Part planner, part              journal, part coach- Laporte’s Desire Map Planner does just that. Plus it is gorgeous! Now the size is a bit bulky, but it does let you bring an entire year with you.

 

 

Please note that these are Amazon affiliate links. By purchasing the item through this link we receive a small fee. But trust us, in no way is this "paid enforcement." We truly love these products.

 

personal brand:

UNAPOLOGETICALLY you

UNAPOLOGETICALLY You


Can I be real?

 

This politically correct world is a big bunch of bull shit.

Consciously or not we minimize our thoughts, feelings, and perspectives in fear of offending others. We apologize for things that have nothing to do with us. We play small, weak, and unauthentic.

 

Stop.

 

You are not a shy, scared, abused “puppy” so stop acting like one. Stop telling the world that that is who you are.

 

You are a powerful, strong, articulate, passionate woman. Your intent isn’t to offend. Stop worrying about it.


If you are going to be out in the real world. Then be real.

 

 


 

social media:

Why social stories are your success gold

STACY MAYNARD, MASTER DIGITAL MEDIA STRATEGIST 

 

shutterstock_698625895.jpg

Tell your story using “stories” to strengthen your brand.

 

Storytelling is one of the most powerful ways to give your products or services an identity.   Stories capture who you are and take  customers on a journey from where you have been to where you are today. Stories are  personal. Think about how your brand was born, what inspired you to create your  company and what your personal mission is. Most of all think about the needs of the  audience.

 

Traditional Social Media encourages you to put your best self forward, because when you post something, it stays on your feed forever.

 

 

tech tip: 

slack

Slack EmpiHER Magazine
 

We have all heard about the zero inbox challenge. One of the easiest ways to get there is to use an app like  Slack.


No matter if you are a team of  1 or 100 or if your inbox is  simply overflowing - Slack will transform your life.


If you have never played with Slack, here is the skinny.  Within your Slack workspace, you can create as many channels, both private and public within your organization, that you want. So yes, read that as organizational heaven.


And if you work with clients on a one on one basis, Slack is better than email or texting for staying in touch. With all documents and conversations searchable, integrations with Google docs, Google calendar, and all other major apps- Slack will easily become your all in one app.


Plus when it comes to true group work, Slack beats a Facebook group hands down.

 


social media: 

Why you are #failing at  social media (and how to fix it)

LARA EASTBURN, MASTER FACEBOOK  AD STRATEGIST

 

Stacy Maynard EmpiHER Magazine

Can I tell you something that NO ONE else has been willing to tell you about social media?

 

There’s a reason you’re not killing it … and it’s not the algorithm’s fault. It’s likely yours.


I mean, nobody gets how social works EXACTLY, but you’re having a harder time than most, right? Yeah, you’re not alone in that. For real. Everybody’s struggling. Social became this thing we “had to do” overnight and it didn’t go away no matter how hard we shut our eyes.

If you’re a woman over 30 running a business, the social shift was especially difficult. Because the world sucks, everything written about social media says you should “man up” (kay, thanks guys), or “be authentic” (ummm.. . what?). And nobody told you HOW in the world to do that.

 

let's have fun:

national holidays

Social media is meant to be fun. Connect, be playful, and engage.

 

Jan 8th National Bubble Bath Day

Jan 13th National Sticker Day

Jan 15th Martin Luther King Jr. Day

Jan 18th Get to Know Your Customers Day  

Jan 21st National Hugging Day

Jan 23rd National Handwriting Day

 

Jan 24th National Compliment Day

Jan 27th National Chocolate Cake Day

Jan 29th National Bubble Wrap Appreciation Day

Feb 2nd National Wear Red Day

Feb 6th National Frozen Yogurt Day

Feb 7th National Send a Card to a Friend Day

Social Holidays EmpiHER Magazine

SALES:

RETHINKING "DISCOVERY CALLS"

SALES EMPIHER MAGAZINE

Rethink the ol’ classic: the discovery call

 

If you have been around the entrepreneurial world for a bit, you know the discovery call game. Get a potential client on the phone and make them FEEL THEIR PAIN!

Yes, this system does work, but is it the type of relationship you want for your brand?

For the most part, the answer is no.

 

 

Who wants a relationship started in weakness, pain, and utter vulnerability. Yes you may look like a king to your audience in the beginning, but in the end the villagers will revolt.


So let’s rethink this “discovery call” thing.


Here is what I mean, You want intelligent clients. You want people who see your value without you having to spell it out for them. So instead of having the classic discovery call structure that is king and villager, let’s change it to one of mutual respect and both parties saying yes. As business coach, Jennifer Johnson, puts it- this is a curious conversation not a hard sell conversion


Plus with this approach you spend less time with people who aren't a right fit and more time creating mutually respectful relationships based on honest transparency.

 


10 AND DONE SNAPSHOT:

STACY KILDAL

STACY KILDAL EMPIHER MAGAZINE
 

STACY KILDAL, http://KILDALSERVICES.COM

@StacyKildal

Stacy Kildal is owner of KildalServices.com, located in White Lake, Michigan—a bookkeeping and consulting company that specializes in all things QuickBooks. She is a member of the esteemed Intuit Trainer & Writer’s Network, co-founder/co-host of QBOShow.com, and has been named one of CPA Practice Advisor's Most Powerful  Wen in Accounting 6 years in a row.

 

 

1. If you weren’t a bookkeeper, what would you be? I cannot answer that question because what I am is a               bookkeeper. I chose this. If I had wanted to be something different, I would say that I would have made different choices. 

2. 3 qualities that got you where you are today?   I trust my instinc, do what interests me, and work my ass off.

3. Most agonizing career decision you ever made?  Some have been a little scary, like starting my own business, taking on a partner. ome have been exhilarating, like starting  StacyKAcademy.com. Not one has been what I would call agonizing.

4. Favorite perk of the job?    My job  isn't about numbers; it's about solving puzzles. Every client and project presents different  issues for which we need to solve, so every day is different.

5. Who do you admire and why?  Such a long list! The common thread is that they're humans that know what they want, decide to do it and get shit done. 

6. What keeps you motivated? Some days: Nothing more than the fact that I'm required to get out of bed and get my kids to school. Most days it's that I love what I do, I know I'm helping my clients, I know I'm helping other people in my industry and I'm showing my kids that you CAN get what you want if you  work at it.

7. What’s your guilty pleasure? I don’t  believe in guilty pleasures. If I like something, I just like it.

8. What song gets you going?  Anything by Rush.

9. When was the first time you felt like a “true” professional and why?My job  isn't about numbers; it's about solving puzzles. Every client and project presents different issues for which we need to solve, so every day is different.

10. What is the last book that you read and what did you think of it?The Devil's Candy: The Anatomy Of A Hollywood Fiasco. It was pretty interesting and made me realize that I need to read more of Tom Wolfe's books. 

 

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