3 Ways to Creating a Client Love Affair
Of course we want our clients to love us. Like in a romantic relationship, it takes work on our part to woo our clients into a love affair.
And though this may sound idyllic and rosie, the modern approach to this client love affair has taken our brands down to tinder swipes and the ghosting relationships path as well.
But who wants that for their brands?
No one. (Heck we don’t even want it for our love lives).
Let’s bring a little ol’ school love back into our client love affairs. It is easier than you think.
1. Know The Real Them. We all put facades up concerning who we are. We all say one thing, but in our hearts mean another. Take the time to invest into getting to know your clients just for the sake of getting to know them.
2. Shock and Awe. It is one thing to be a brand of your word. Do what you say you are going to do. It is another thing to surprise, awe, and shock in such amazing unexpected ways.
3. Share Your Heart. Don’t let the PC mon-ster stop you from truly sharing how you feel. A watered down, tempered message doesn’t stir the heart of your client like the truth does.
Commit to these three steps consistently and watch the client love head your way.
ALI CRAIG, MASTER NEURO HUMAN AND LUXURY BRANDER
With over 18 years of branding knowledge- international consultant, speaker, 3x best selling author, producer, and strategist- Ali Craig has worked with everyone from industry titans to the underdogs. And that is where her passion lies- The Underdogs.
Ali is an energetic expert who knows how to make large ideas doable for anyone who is serious about taking action and creating an influential brand. With her Neuro Human Branding® method, Ali weaves science, psychology, design, and human nature into an easy to apply system that any brand can use to grow their audience's connections, con-versions, and community.
Ali Craig can be regularly seen on national television shows across the country and has been featured in the Wall Street Journal, New York Daily News, and the Denver Post. HTTP://ALICRAIG.CO