When you start talking about experience based brand-ing, most people just hear “money.” 

Money. Money. Money. Money. 

The idea of creating experiences that matter to your au-dience and grow your brand just seems like an awful lot of money. 

But not true. Just like with the best gifts, it isn’t about how much money you put into it that matters it is the thought that counts. 

So how much thought have you put into your existing brand experience? Let’s be honest probably very little. 

Most brands DO before they fully THINK. Which is actually a very costly mistake. 

The truth is that no matter who your audience is they crave a relationship with you. And great relationships are filled with great memories and experiences. 

So don’t let the fear of money stop you from creating brand experiences that you and your audience crave. 

Ali Craig