HACKING CAMERA CONFIDENCE: IT HAS NOTHING TO DO WITH MORE PRACTICE

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Have you ever found yourself suddenly excited to go on camera because you just got a brilliant download of content? You think to yourself, "alright! This will be awesome! I've got this!" 

But then a horror montage of past video experiences starts to replay in your mind ... .. the constant "ummm's" as you try to grapple (quickly!!) with what to say next … 

... getting so twisted up inside your head about what you're trying to say, that you end up rambling on about something kinda unrelated .. okay, total-ly unrelated. 

... cringing over how painful your footage was to watch ... did I actually say that?! Ack!! DELETE! DE-LETE! DELETE!! 

... Or, that time you spent hours recording, only to find out your entire video was recorded sideways. 

Don’t feel bad. The truth is, most people struggle with being on video. But it doesn’t have to be this way! We’ve been taught over and over again that it’s scary to be on video, and yet the best way to overcome this, is to simply “practice more”. Ac-cording to “the experts”, practicing should eventu-ally relieve all your woes and you’ll eventually be a confident rock star every time you hit “record”. 

WHY PRACTICING MORE

WILL ONLY KILL YOUR MOJO

Simply practicing with no clear direction does not mean you’ll get better at speaking on video. In fact, just the opposite is true. If you don’t know HOW to improve your camera presence, all this “practice” of seeing a not-so-hot version of you on video will only trample your confidence and make you ditch this entire video thing, once and for all. The key is knowing what markers to look for, so you can consciously and continually improve. Without knowing the how, it’s like walking into a brick wall, over and over. I can’t think of a more meaningless (or discouraging!) way to grow your camera confidence! It’s not simply practice that will help you speak bet-ter on camera, but actually knowing how to im-prove. When you know what to work on, the mile-stones of reaching them will feel much more do-able. And when you can see measured progress, you’ll be encouraged to keep going. After work-ing with dozens of clients and hundreds of students on their camera presence, here are some key factors that will actually improve your camera confidence, much more effectively, than just practice. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

A LITTLE PRESSURE IS GOOD

When we try too hard to frame a response in a “neat and professional” delivery on camera, it be-comes more of a struggle because it’s simply not how we converse in real life. While you might be-lieve that you’re just bad on camera, the truth is, how we speak and respond, has always been guided by human interaction. When we feel the pressure of this unnatural interaction (and the thought of a million eyes on us on the other end), our adrenaline starts pumping, we can feel the flush in our cheeks and our mind starts racing with thoughts like, “okay, I gotta nail this!” Okay, no pressure. It’s almost impossible to not feel awkward or even completely resistant to having this experi-ence. Who could blame you? But if you’re always hitting the “stop” button every time you fumble, you don’t ever really build your fluency or camera confidence. Instead, a little bit of pressure to stay the course is actually one of the most powerful things you can do to quickly im-prove on video … and live video is hands down the best way to do this. Yes, it’s scary to hit “go live” for the first time and feel like you’re opening yourself up to criticism, but once you get over that hump, you quickly start to understand what it feels like, to speak off the cuff, and naturally, on cam-era. Once you “get” this, your confidence can finally soar. 

YOU’RE ALREADY BET-TER THAN YOU THINK YOU ARE 

From working with hundreds of clients and stu-dents, I’m always amazed at how critical we are towards ourselves (especially the ladies!). From that little flyaway hair that’s out of place, to how unnatural we speak, to hand gestures that feel like too much, when it comes to self-criticism, the sad truth is that we women are fantastic at this. We’ve become so accustomed to looking outside of ourselves for solutions: that strategy, that “thing” we must be missing, that we forget what makes us truly magnetic to our audience is inner confi-dence. Your viewers are not paying attention to your flyaways, or noticing those “umm’s” as much as you do. When you can release that inner critic, everything changes: it’s not just about how your performance looked, it’s about you sharing your message with the world. Yes, letting go of that self doubt is a process, but it can also be done really quickly. It’s about embrac-ing who you really are: your quirks, your values, and the message that you’re meant to share. How effective can you really be in your videos if you’re always clutching onto that idea of perfection? If that’s the energy that we bring in front of the cam-era, that in itself, will affect your camera presence. But when you can realize that your message and your content will always outweigh a perfect perfor-mance, that’s when you transform into a powerful communicator and marketer. 

EMBRACE THE QUIRKS Your audience is already reading and judging you, and there’s nothing you can do about it. In case that made you cringe, don’t worry: this is actually a very good thing. Within the first few seconds, your audience is already read-ing your body language and expressions through non-verbal communication. Faster than you can even say “inner critic”, they’ve already decided on a subconscious level whether they’ll stay, or bounce. If they’re still watching after 20 seconds, then you’ve already made it into their good books, so embrace being you because whatever you’re doing on a subconscious level is already resonat-ing with them. 

Here's the thing. 

YOU ARE ENOUGH. 

Putting yourself out there can feel scary, but YOU are your brand's greatest asset, so you might as well start enjoying the process ;) You've always been enough. And the other stuff ... it's a process like everything else! You can't expect perfection the first few times that you hit the "go live" button, just like you can't expect to hit the gym once and walk out with ripped abs. And you might be saying, "nah, I don't expect to be perfect, Emmy! I know that's silly!" But over and over again, I hear people (especially us women!) beating ourselves up for not getting it right, need-ing to lose that last 10 lbs before they go on video, or simply not working up the courage just yet. Like as if we're supposed to come pre-assembled with all the right features and updates already pre-installed like a new iPhone 7. But guess what? Even a new iPhone needs updates. Building your confidence on camera takes con-sistency. Like any other muscle you develop, but it's totally doable if you commit to taking action. But if you're ready to step up, then I've got your back! If you’re ready to kick that fear and resistance to video once, and for all, with hundreds of other like-minded entrepreneurs, check out my upcoming #GETNOTICED 5 Day Video Challenge where I’ll guide you with fun prompts to: create tribe-building live video content to boost your visibility, kick that inner critic to the curb, once and for all, know exactly how to use videos to 

EMMY WU, 

MASTER BRAND VIDEOGRAPHER

EMMY.png

Emmy has been slinging professional and broad-cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepre-neurs tell their story to spread their brand message and elevate their online presence with branded videos. 

HTTP://EMMYWU.COM 

grow your business #helloclarity http://emmywu.com/challenge Plus, it's always a lot more fun and motivating when you have group momentum. And if you truly want to set the intention to start using videos in your business, you'll need to believe that videos will work for your business. You'd be willing to do the mindset work to believe that your message and your voice matters. You'd be willing to take a few cringes because it means your message is getting out into the world. You'd let go of the idea of per-fection and take solace in the fact that we're ALL HUMAN and your authenticity has more weight than a perfect presentation. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

And what the heck IS a perfect presentation, any-ways? Stop comparing yourself to others, and start em-bracing the way you show up, with all your quirks. 

Let's set the intention to start loving ourselves up a lot more when it comes to showing up on video, and setting new intentions in our business. It's not going to happen overnight, but it can happen in a way that doesn't feel like a struggle .. and it starts with you. 

Ali Craig