There is a lot to be said about the airline industry. 

But what we can all say is that we all know the rules. 

The safety rules before take off are so well known we now openly spoof them. Yet they still keep doing them. 

It is this repetitive nature that we all should take notice of. 

Far too often as brands, we as the brand get tired of talking about the basics, so we move on. Yet the truth is that our audience always needs the refresher course. Being repetitive isn’t necessarily boring (check out all those viral air-line safety videos online) it creates unity for all involved. 

Check out the Steal The Strategy vlogast on entreventure.co to learn more of these industry stealing strategies that create true results in your brand. 

Ali Craig