Most  of  us hate  our  bios.

We hate to write them. We hate to read them. And we hate gathering the facts the copywriter needs to create them.

Let’s  be  honest  -  consciously or not - we hate owning our successes.

Yet there is power for us to gain from our bios- for us and for our brands.

•By having a bio that reflects the best version of us with our wit, charm, and success perfectly said in 150 words or less makes us feel empowered to embody who we really want to be and who we want our brands to be.

• By reading our bio everyday, quietly to ourselves, we begin to stand taller, walk faster, and own the true professional we really are.

• Lastly, by having our bios read out loud before a speaking event or masterclass, it creates the perfect relationship of you as the expert and the student.

The truth is a great bio is more than a “to do” list piece of copy for your website. Your bio is the perfect articulation of your heart, mind, spirit, and work rolled beautifully into the English language.




With over 18 years of branding knowledge- international consultant, speaker, 3x best selling author, producer, and strategist, Ali Craig, has worked with everyone from industry titans to the underdogs. And that is where her passion lies- The Underdogs.


Ali is an energetic expert who knows how to make large ideas doable for anyone who is serious about taking action and creating an influential brand. With her Neuro Human Branding® method, Ali weaves science, psychology, design, and human nature into an easy to apply system that any brand can use to grow their audience's connections, conversions, and community.


Ali Craig can be regularly seen on national television shows across the country and has been featured in the Wall Street Journal, New York Daily News, and the Denver Post.

Ali Craig