HOW TO LOVE THE CAMERA
EPISODE 3: HOW TO LOVE THE CAMERA
Getting in front of the camera is important, but why? Delve into how to find the right photographer, overcome your fear, and always look amazing.
THE BRAND SKINNY
1. HOW YOU CAN RELATE:
We all know that being in front of the camera in some way be it photos or videos is a must for the modern brand. Yet most of us, hate and know we need to overcome it, but how.
2. THE EXPERT:
Meet Laura Boyd.
Since launching her photo studio in 2009, she has photographed over 2,100 people of all shapes, sizes, and colors. And her goal is the same for every single person: to give you images you are proud of, that showcase your personality, and feel authentic to who you truly are.
Before making it to NYC, Laura grew up in a small town in South Carolina.
Her Mom was a singer, dancer, show-girl and winner of the first ever reality tv show voted on by viewers.
Her father was a serial entrepreneur who ran a dolphin training facility, a construction business, and then created his own niche company involving pollen (yes, the stuff that bees make). He also was a pretty top-notch amateur photographer, and she is blessed with his love of the camera.
Laura created Own Your Brand™ because she knows that she can use her love of art and business to help support other women business owners in achieving their dreams. Running your own small business is hard. Putting yourself out there is definitely NOT easy, but you can do it.
3. THE BRAND STRATEGY:
If you aren't selling mass market, don't use mass-market videos or photos to sell your brand's experience.