PERSONAL BRAND

EPISODE 7: PERSONAL BRAND

No matter if you work in the corporate world, are retired, or have a side hustle- you are your personal brand. So are you taking full advantage of it?

WEBSITE:

http://sandyhapoienu.com/

http://www.sashasafdiah.com/

 

 

THE BRAND SKINNY

1. HOW YOU CAN RELATE:

No matter if you are an entrepreneur, work in Corporate, are in a direct sells company or are a stay at home parent- you have a personal brand. 


2. MEET THE EXPERTS:

Sandy Hapoienu

Sandy is a Fashion and Photo Stylist with over 15 years in the industry, doing everything from styling for photoshoots, teaching styling, fashion blogging and even being a personal shopper at Saks Fifth Avenue. Her mission is to inspire Fashion Confidence in all my clients, get them loving their bodies and business brands. I can show you how to turn getting dressed into a joy rather than a struggle.

Is it time to shake up your closet, show it some love and make yourself a priority? (Hint: of course it is!). Style is so much more than trends or buying expensive bags, it’s a reflection of you, of your personal brand, and values. It speaks for you long before you open your mouth, and is a walking advertisement for who you are and what you’re about.

Sasha Safdiah

Sasha began her career 20 years ago starting as a makeup counter manager, working for prestigious makeup lines such as Chanel, Estee Lauder, Clarins, Clinique and Le Clerc. Her charismatic personality, eye for color, skillful application, and beautiful makeup looks quickly earned her a loyal clientele. She marked a special place in the industry, while really focusing on the personal attention towards her clients. Sasha believes that every client is a new friend. 

Sasha has been applying makeup for brides and bridal parties for several years. Working with brides on their special day and making them feel more beautiful than they could ever have imagined is a special part of her job. Creating tailor-madelooks for every person is a specialty. 

Her resume includes beauty, fashion, editorial and commercial makeup. Sasha loves making the “everyday” woman look and feel fabulous while getting the professional treatment. 

Sasha's editorial work has been featured in several magazines such as Bello, Be Scene, Beautiful Savages, Flaunt and several more. 

 

3. THE BRAND STRATEGY:

Your personal brand is so much more than your personality. It is your nonverbal communication and an expression of who you are. Having a strong and clear personal brand makes all the impressions you make- be them in person or online- clear, powerful, and all sending the same message - which makes you look like the ultimate expert.