EMPIHER™#TRENDS:

NEW YEAR’S RESOLUTIONS

 
TRENDS EMPIHER MAGAZINE

Have you ever realized that one of our oldest trends deals with one of our most noted celebrations?

Well it does.


New years.


The celebrations of New Year's and New Year’s Eve are old traditions. The idea of New Year’s resolutions to lose weight, gain social media followers, and buckle down at work is totally a trend at heart.


And here is why:

The human brain is hardwired to want better and to want more. New Year’s and the resolutions we make are always about better or more.

 

YOU WANT BETTER. YOU WANT MORE. IT’S HUMAN NATURE.

The hunter/gatherers sides of our brains, still want us to be in our tip top shape be that physically or mentally. Which is why we naturally tend to commit to losing weight, learning a language, or going back to school.

 

WE WANT TO BE THE BEST.

And adding to our hunter/gatherer brains is the fact that we want to be the best because “the best” will always be around aka we won’t get kicked out of the tribe in the cold of  winter.

Then we have societal stories that always show strength, wisdom, and beauty- and what New Year’s resolution doesn’t cover one of those topics.

Lastly, all of these points boil down to having and wielding influence because with influence you are in control and as human beings both biologically and psychologically we love control.


And though we have our biology and psychology cheering us on for our success, the truth is most of us fail.

So why is that?

We fail because the stories that run our everyday lives are stronger than the ones that are working towards our success. So yes, our everyday stories don't believe that we can or should be that influential person we on some level want to be.  Because the stories we hold about pride, selfishness, or anything else you can come up with far outweighs our biological and psychological desires for our ultimate success.