Why social stories are your success gold
STACY MAYNARD, MASTER DIGITAL MEDIA STRATEGIST
Tell your story using “stories” to strengthen your brand.
Storytelling is one of the most powerful ways to give your products or services an identity. Stories capture who you are and take customers on a journey from where you have been to where you are today. Stories are personal. Think about how your brand was born, what inspired you to create your company and what your personal mission is. Most of all think about the needs of the audience.
Traditional Social Media encourages you to put your best self forward, because when you post something, it stays on your feed forever.
Enter Social Media “stories’.
This new (ish) way of sharing content stays on your feed for only 24-hours and focuses on posts that share your brand in a more authentic way. Creating an authentic story of your brand is an important part of your social media strategy.
So, what’s the point? Why spend time on content that will disappear in 24 hours?
Simple. You have a TV camera in your pocket. You can upload images and video from virtually anywhere. The Social Media audience is always on the lookout for new content from its favourite brands especially on mobile. Stories are made for mobile. Treat your Social Media “story” like a TV show with scheduled “episodes” that happen daily or multiple times in a day. Remember, planning is everything so think about the type of content you’ll be sharing and how your “story” will flow.
Here are a few things to keep in mind when sharing to your Story:
1. It doesn’t have to be perfect
Focus on content that is authentic and delivered fast. When you are behind the scenes, at an event or sharing something that is happening in the moment, your story is a great place to post this type of content. Remember, you don’t have time to focus on it being perfect. Be transparent and showcase who you are in the moment.
2. Go LIVE
Live is fun to watch and a great way to broadcast your own show. Live video is also a great way to interact with your audience. When you “Go Live”, your followers get notified when you start. Once you’ve finished your live stream, upload it to your Story for the next 24 hours.
Live video is an excellent way to stand out right now, because both Facebook and Instagram are organically promoting live video to encourage brands to use their newer services. Plus, viewers spend 3x more time watching a video when it’s live vs a pre-recorded video.
3. Keep them on your brand
Do you scroll through your feed hoping a post from your favourite brand will pop up? Not with stories. They can go directly to your story and see everything together. Click on the story, swipe right to go to the previous one, left to go to the next one and tap to skip a photo or video. If you want to linger on a photo, you can pause a story by tapping and holding your finger on the photo. To start the story again, just lift your finger. This also works for video.
Stories are still relatively new and the most important thing is to be authentic. It brings us back to the old ways of storytelling. Make personal connections to your audience and make them keep coming back for more.
MASTER DIGITAL MEDIA STRATEGIST
I'm Stacy and I have been called many things: Social Media Strategist, Digital Marketing/Media Consultant, Online Business Specialist, LinkedIn Expert and probably a few more.
I am not a "Jane of all trades" and master of none. I am a master of this online world with a unique mix of business smarts and tech-geekness.
To learn more about how you can better utilize LinkedIn for your business, check out Stacy’s online training and services at http://bit.ly/linkedinprofile2018